Artificial Intelligence

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AI-Powered Prior Authorization in 2026: How Providers Can Cut Delays, Denials, and Costly Admin Work

In this Post: AI-Powered Prior Authorization in 2026: How Providers Can Cut Delays, Denials, and Costly Admin Work

I recently consulted an Investment firm on the state of AI-Powered Prior Authorization tools and their impact on provider revenue outlook.

Healthcare-systems designed to comply, safeguard margins, and open patient pathways to care will soon be unviable without AI-based Prior Authorization (PA). The appropriate AI-PAs can provide near real-time PA approvals, decreased PA denials, and monumental efficiencies for clinical and revenue cycle staff.

What’s Driving the Prior Authorization Crisis

Prior Authorizations originated as a costly control measure for insurance companies and have quickly become one of the most frustrating aspects of U.S. healthcare. Staff are forced to fill insurance-specific forms, submit countless documents, and track submissions and PA requests. During this process, patients are denied care and providers are faced with increasing administrative costs.

Studies show that with the power of AI, automation, and the right tools, the hours (or days) spent on Prior Authorizations can now be reduced to mere minutes by selecting the appropriate data from an EHR, determining what a given payer needs, and making automated, electronic requests.

What’s Changing in 2026

AI-Powered Prior Authorization in 2026: How Providers Can Cut Delays, Denials, and Costly Admin Work

The regulatory environment is forcing systems to move from automation enhanced by AI to the new standard of API-driven systems. The CMS Interoperability and Prior Authorization Final Rule (CMS‑0057‑F) regulates not only how a PA system will be administered, but also how soon a decision will be required and in what format it will be provided.

As PA systems will be required to comply with the new standards, payers will increasingly be held to more stringent requirements such as the provision of real-time, automated, or other on-demand PA requests subject to maximum response times of 72 hours for expedited requests and no more than 7 calendar days for standard requests.

As the PA landscape is modernized, so will the systems used by insurance payers to provide more timely and less costly ways of submitting a PA requests.

How AI Prior Authorization Works

AI prior authorization software uses technologies like machine learning and natural language processing to automate the steps between clinical decision and payer determination. These tools pull patient and order data from the EHR, identify what documentation is needed for a given payer and service, generate and submit the request electronically, and then track status and decisions in near real time.

Advanced solutions go further by drafting clinical narratives, summarizing documentation, and even preparing appeal letters when denials occur, often with large language models tailored to healthcare use cases. For providers, this means less time on the phone or in payer portals and more time focused on clinical care and revenue cycle strategy.

Key Players: What the Leading Tools Do Well

Several AI-based prior authorization platforms are emerging as category leaders, each with a distinct approach and focus. SPS Contact has no relationship with these companies or applications.

  • Availity AuthAI
    Availity AuthAI is part of Availity’s Intelligent Utilization Management suite and uses a health plan’s existing medical policy and clinical data, not purely historical predictions, to make real-time determinations and recommendations. The emphasis is on transparent, evidence-based decisions that can be explained and audited, aligning with growing expectations for responsible AI.
  • CoverMyMeds
    CoverMyMeds is widely known for its broad prior authorization network for medications and health plans, connecting providers, pharmacies, and payers to streamline ePA and reduce treatment delays. Its strength lies in reach and connectivity across a wide payer and pharmacy ecosystem, making it a common choice for organizations with significant pharmacy PA volume.
  • Cohere Health
    Cohere Health focuses on embedding prior authorization into EHR workflows and evaluating requests directly against medical guidelines. By automating intake within provider workflows and applying guideline-based clinical intelligence, Cohere helps minimize back-and-forth between providers and payers while aiming to improve care appropriateness.
  • Myndshft
    Myndshft positions itself as a unified, API-first platform automating both medical and pharmacy prior authorizations for clinics and mid-sized providers. Its value proposition centers on reducing manual staff intervention through eligibility checks, rules mapping, and multi-payer connectivity via a single integration.
  • Optum Digital Auth Complete (Powered by Humata Health)
    Optum’s Digital Auth Complete connects to more than 250 payer systems to determine whether an order requires prior authorization and to streamline submissions. Powered by Humata Health, the platform aims for high first-pass approval rates and uses AI-driven automation to minimize unnecessary submissions and shorten decision cycles.

What This Means for Providers

AI-based prior authorization tools lower manual touchpoints and improve data quality, allowing both internal staff and external service partners to operate at a higher level.

When your EHR system is integrated with AI PA platforms, the combined stack can automate routine requests while routing edge cases to specialized staff, improving throughput without sacrificing clinical oversight. This is especially powerful for high-volume specialties such as imaging, cardiology, oncology, and orthopedics where prior auth burden is heaviest.

A Practical Evaluation and Procurement Process

Selecting an AI-based prior authorization platform is a multi-stakeholder decision that should follow a structured procurement and evaluation process. The steps below reflect best practices drawn from healthcare AI procurement frameworks and market guidance.

1. Define Scope and Success Metrics

Start by clarifying which lines of business and request types you want to impact first; medical and/or pharmacy, inpatient vs. outpatient, specific specialties, or all prior auths. Establish a baseline for current performance, such as average time-to-decision, denial rate, volume of manual calls, and staff FTEs devoted to prior auth.

Then define success metrics you will use to judge the project, such as percent reduction in manual touches per authorization, improvements in decision time, and reduction in initial denials.

2. Shortlist Vendors Based on Interoperability and Focus

Filter the vendor landscape based on your EHR, practice size, and payer mix, focusing on tools that can integrate with your current systems and workflows. Confirm support for modern standards (especially FHIR-based APIs where relevant), existing integrations with your EHR, and connectivity to your most important payers.

For example, solutions like Availity AuthAI and Optum Digital Auth Complete emphasize connectivity and policy alignment, while Cohere Health emphasizes guideline-driven decision support inside EHR workflows.

3. Evaluate Clinical Intelligence and Explainability

AI in prior authorization must be clinically credible and explainable, not just fast. Evaluate how each platform maps clinical data to payer policies, maintains up-to-date medical guidelines, and generates determinations or recommendations that can be documented and defended.

Prioritize vendors that provide clear rationales for recommendations and support human review, appeals, and overrides, in line with emerging oversight expectations for AI-driven utilization management.

4. Assess Workflow Integration and User Experience

Successful deployments minimize disruption to provider workflows and revenue cycle operations. Look for features such as:

  • Direct integration into order entry or scheduling workflows in the EHR
  • Automated data extraction, attachment management, and status updates
  • Queues and worklists for exceptions, denials, and appeals

Tools that eliminate toggling between multiple portals and internal systems tend to deliver higher adoption and ROI.

5. Confirm Compliance, Governance, and Auditability

Compliance is the floor, not the ceiling. Ensure that the vendor can support HIPAA requirements, CMS-0057‑F interoperability and reporting obligations for affected payers, and robust access controls and logging.

Ask about AI governance, including how models are validated, monitored for bias, and updated as payer rules change. You should be able to trace decisions and provide documentation for internal and external audits.

6. Build a Business Case and Commercial Model

Vendor pricing is typically tied to scope, transaction volume, and level of service, so most providers should think in ranges, not fixed list prices. Industry commentary suggests that small and pilot deployments may land in the low six figures annually, while larger multi-site or enterprise deployments can reach mid- to high six figures or more once integration and support are included.

In a typical model, total cost of ownership includes a combination of implementation fees, subscription or license costs, and per-transaction or per-member pricing. Your ROI analysis should weigh this against reductions in manual labor, faster cash flow, and decreased denial and rework rates.

Market Trends Shaping AI Prior Authorization

The AI prior authorization market is growing rapidly as regulatory pressure and technological maturity converge. One market analysis estimates that the AI prior authorization automation segment will grow from around USD 1.47 billion in 2025 to over USD 10 billion by 2035, reflecting sustained demand from both payers and providers.

At the same time, there is a shift from stand-alone tools toward end-to-end platforms that cover intake, documentation, submission, monitoring, and appeals in one system. Solutions that bridge payer and provider workflows—rather than only serving one side—are emerging as the next frontier, driven by FHIR APIs, CMS transparency rules, and the need for shared decision frameworks.

What to Look for in a Strategic Partner

For providers that collaborate with partners like SPS Contact, the right AI PA strategy is not just about picking a software vendor; it is about building an ecosystem where technology, people, and process reinforce one another. When you evaluate AI prior authorization tools, prioritize vendors and service partners that:

  • Align with your compliance and governance standards
  • Integrate cleanly with your EHR and revenue cycle stack
  • Offer clear, evidence-based, explainable decisions rather than opaque black-box outputs
  • Provide measurable, contractually backed outcomes around turnaround time, denial reduction, and operational efficiency

A combined approach, where AI handles routine volume and specialized teams manage edge cases and complex payers can help you meet new regulatory expectations while improving patient access and financial performance.

If you share your organization’s size (single practice, multi-specialty group, or health system) and your primary EHR, I can outline a more tailored short list of vendor options and an implementation roadmap suitable for your company and objectives.

Get assistance, questions answered, and detailed evaluation and implementation, let’s talk.

Saige the AI trainer from skillsaige.com

AI-Powered Soft Skills Training: Why Businesses Need More Than Chatbots

AI-Powered Soft Skills Training: Why Businesses Need More Than Chatbots

Discover how AI-enhanced soft skills training, game-informed learning, and deterministic conversation design can help contact centers improve coaching, learner engagement, and customer interactions.

Artificial intelligence is changing the way businesses think about training, coaching, hiring, and performance. For contact centers, the conversation often starts with chatbots and automation. But the bigger opportunity may be something more human: using AI to help people practice the communication skills that customers still value most.

That is why platforms like SkillSaige.com are worth watching. Founded by Sayre Blake, Skill Saige combines short daily learning modules, scenario-based practice, and a real-time 3D avatar trainer called Sage. Instead of treating AI as a general-purpose chatbot, the platform uses AI as a controlled language-assistance layer inside a structured training experience. For contact centers, sales teams, and learning and development leaders, that distinction matters. Sayre is this week’s guest on our Podcast, Mike Schiano In the Queue.

Why Soft Skills Training Matters in the AI Era

AI can answer basic questions, summarize conversations, route tickets, and assist agents in real time. But customer experience still depends on judgment, empathy, listening, tone, problem solving, and the ability to respond well under pressure. Those skills are difficult to teach through one-time classroom sessions or passive video courses.

Traditional training often happens in bursts: a new-hire class, a quarterly compliance module, or a binder full of procedures that agents are expected to remember weeks later. The problem is that communication skills improve through repetition, feedback, and practice. Contact center agents need safe opportunities to rehearse difficult conversations before they are on the phone, in chat, or responding to a frustrated customer.

That is where AI-enhanced training can become powerful. When designed well, AI can help learners practice more often, receive immediate feedback, and build confidence without waiting for a manager, trainer, or quality analyst to observe every interaction.

Sayre Blake CEO of Skillsaige.com

The SkillSaige Approach: Micro-Practice Plus Scenario Roleplay

Skill Saige is built around a practical idea: people are more likely to improve when learning is short, interactive, and repeated. Its model combines brief daily modules of about five minutes with scenario roleplay through a 3D avatar trainer. Learners can practice conversations, respond to open-ended prompts, and receive feedback in a format that feels closer to coaching than a static course.

This is especially relevant for contact centers, where agents must navigate situations such as de-escalating angry callers, explaining policy limitations, uncovering customer needs, showing empathy, and maintaining professionalism during repetitive or emotionally charged interactions. These are not skills that improve because someone watched a training video once. They improve because people practice, receive feedback, and try again.

By making practice short and frequent, AI-powered learning can fit into the normal rhythm of the workday. Instead of removing agents from production for long training blocks, supervisors can reinforce targeted behaviors in small increments over time.

skill saige logo

Why Deterministic AI Matters for Training

One of the most interesting parts of Skill Saige is its “logic lattice” architecture. In simple terms, the platform separates conversation logic from AI language processing. The AI is not responsible for deciding the entire direction of the training conversation. Instead, it helps interpret language ambiguity while the underlying system manages dialogue flow, goals, and state.

That difference should matter to training leaders. A fully open-ended chatbot can be unpredictable, difficult to audit, and hard to align with business rules. In contact center training, predictability is not optional. Companies need to know that learners are practicing the right behaviors, receiving consistent guidance, and being evaluated against clear standards.

A deterministic training model can make AI more controllable, de-buggable, and scalable. It also limits the risks associated with hallucination, inconsistent responses, and runaway token costs. According to the source notes, SkillSaige.com’s architecture uses AI as a sub processor and can eliminate token usage compared with pure AI-driven conversation systems.

Gamification Is Not Enough—Good Game Design Is the Lesson

Many companies say they use gamification, but too often that simply means points, badges, streaks, or leaderboards. Those tools can create activity, but they do not automatically create learning. The deeper lesson from gaming is that people learn complex systems through guided challenges, feedback, progression, and repeated attempts.

For contact centers, this shift is important. Agents do not need more busy work. They need practice environments that feel relevant to the actual customer conversations they handle. A better training experience should help an agent think through choices, understand why a response works or fails, and improve before the stakes are real.

What This Means for Contact Center Leaders

AI-powered soft skills training should not be viewed as a replacement for managers, trainers, or quality teams. It should be viewed as a force multiplier. When daily practice generates measurable performance data, learning and development teams can identify cohort-level gaps, spot agents who may need one-on-one coaching, and connect training outcomes to business goals.

That is a major advantage for contact centers. Coaching time is limited. Supervisors cannot listen to every call, review every chat, or personally coach every micro-skill every day. AI-enhanced practice can help surface where human coaching is most needed, allowing leaders to spend more time on the conversations that require judgment and expertise.

Key Takeaways for AI Training Strategy

  • AI training tools should help employees practice human skills, not just automate human work.
  • Short, repeated learning sessions can improve engagement and retention more effectively than occasional long-form training.
  • Scenario-based roleplay is especially valuable for contact centers because agents need to rehearse real customer situations.
  • Deterministic AI design can make training more consistent, auditable, and cost-effective.
  • Training professionals remain essential because AI can identify needs, but human coaches still provide context, judgment, and development support.

The Bottom Line

The future of contact center training is not a choice between people and AI. The real opportunity is to use AI to strengthen the people who represent your brand every day. When agents can practice difficult conversations in a safe environment, receive fast feedback, and build confidence over time, customer experience improves.

For organizations evaluating AI training solutions, the question should not be, “Can this chatbot replace a trainer?” The better question is, “Can this system help our people become more capable, more confident, and more effective with customers?” That is where AI-powered soft skills training can create real business value.

What ways are you thinking you need to improve your Contact Center or business training?

Can AI answer my business phone

How Can AI Answer My Customer Calls When I’m Busy? (24/7 Customer Service Without Hiring Staff)

How Can AI Answer My Customer Calls When I’m Busy?

If you run a service business, you’ve lived this scene more times than you can count.

You’re on a job.
Your hands are full.
Your phone rings. Again.

You glance at the screen, see “Unknown Number,” and tell yourself, “I’ll call them back at lunch.” But by the time you’re free, that customer has already called your competitor and booked with them.

You’re not alone. For many small and mid-sized service businesses, missed calls are the single biggest source of silent revenue loss.

The good news? AI can now answer those calls for you, 24/7, without you hiring another person or building a call center.

What Is an AI Call Answering System?

When we say, “AI answers your calls,” we’re talking about a software-based assistant that connects directly to your phone system, responds to customers in real time, and handles many of the same tasks a human receptionist would.

Think of it as:

  • A digital receptionist that lives in the cloud
  • Always available, whether it’s 2 p.m. on a Tuesday or 2 a.m. on a Sunday
  • Trained specifically on your services, pricing ranges, service areas, and scheduling rules

When a customer calls, the AI:

  • Picks up in under one second
  • Greets them in a friendly, natural voice
  • Asks a few simple questions to understand what they need
  • Either books the appointment, routes the call, or sends you a concise summary (if human input is needed)

Instead of calls hitting voicemail, or worse, ringing endlessly, the AI catches them all.

How AI Connects to Your Existing Phone Setup

You don’t have to rip out your current systems to make this work.

Most AI call solutions sit in front of or alongside your existing phone service:

  • Call forwarding: When your business line rings, unanswered calls forward to the AI after a set number of rings.
  • Direct routing: You can route all calls to AI first and only send high-priority or complex calls to you.
  • Hybrid setups: During business hours, calls ring your team first; after-hours, AI takes over automatically.

The key point: your customers still dial the same number they always have. From their perspective, they’re just getting a faster, more consistent response.

How Can AI Answer My Customer Calls When I’m Busy?

What Can AI Actually Handle on a Call?

Modern AI can do far more than play a generic message or collect a voicemail.

Here are common tasks an AI call assistant can manage for a service business:

  • Basic Q&A: Service areas, hours, types of jobs, payment options.
  • Lead qualification: “What’s the issue?” “How urgent is it?” “Where are you located?”
  • Appointment booking: Offering available time windows and confirming a slot.
  • Estimates and site visits: Scheduling on-site estimates or remote consultations.
  • Multi-channel follow-up: Sending confirmation texts, emails, or reminders.

For example:
A customer calls about a leaky faucet. The AI:

  1. Confirms they’re within your service area.
  2. Asks a few questions to gauge urgency.
  3. Finds your next available slot that fits your rules (e.g., “no same-day jobs after 3 p.m.”).
  4. Books the visit, sends the customer a confirmation, and updates your calendar.

By the time you finish your current job, tomorrow’s schedule is fuller without a single extra email or phone tag.

Why AI Is Often Better Than Voicemail (and Sometimes Better Than People)

Voicemail has one fatal flaw: it’s a delay. The longer you take to respond, the more likely your customer is to move on.

AI fixes that by:

  • Answering instantly, every time
  • Responding consistently (no “bad moods”)
  • Never putting someone on hold for 10 minutes
  • Handling simple tasks faster than a human

And unlike a traditional call center, AI:

  • Costs far less than a full-time employee
  • Scales with you—no hiring, training, or turnover
  • Works across time zones and holidays without overtime pay

Humans are still essential for complex issues, relationship building, and on-site service. AI simply covers the repetitive, time-sensitive front-line tasks that you and your team don’t have time for.

Will AI Sound Robotic?

This is one of the biggest concerns owners have.

However, modern AI voice systems can:

  • Use natural pace, tone, and pauses
  • Personalize responses based on caller information
  • Handle interruptions and clarifying questions

When configured correctly, many callers won’t even realize they’re talking to AI—they just know someone answered quickly and solved their problem.

The key isn’t to pretend the AI is human. It’s to make sure the interaction is clear, helpful, and respectful of the customer’s time.

Where AI Fits in Your Service Business Today

AI answering is especially helpful if:

  • You’re often on jobs and can’t grab every call
  • You rely on a small office staff that gets overwhelmed
  • You offer after-hours or emergency service
  • You run ads or campaigns that cause spikes in call volume

You can start small:

  • Let AI answer after-hours and weekends first
  • Then gradually increase coverage during busy times
  • Finally, decide whether AI should be the default front line

Each step gives you more data on how many calls you were missing—and how much revenue you were leaving on the table.

How SPS Contact Helps You Implement AI Without the Headache

Most business owners do not want another system to learn or another login to memorize.

At SPS Contact, we handle the entire AI call-answering setup for you:

  • Mapping your call flows and scripts
  • Integrating with your existing phone system and calendar
  • Training the AI on your services and policies
  • Testing and fine-tuning how it responds
  • Monitoring performance and making ongoing improvements

You stay focused on running your jobs.
We make sure your calls are answered.

Ready to See If AI Call Answering Fits Your Business?

Not every business is ready for AI on day one. You need the right call volume, processes, and goals.

That’s why I offer a simple, no-pressure 15-minute AI Readiness Assessment.

On this call, we’ll:

  • Review how calls currently come into your business
  • Identify where you’re missing opportunities
  • Estimate the revenue upside of answering every call
  • Outline a clear, affordable AI plan tailored to your business

If you’d like AI to answer when you’re busy—without hiring more staff—let’s talk.

How we took a 500‑seat healthcare contact center from flat growth to double‑digit EBITDA expansion in 18 months

Speed to Lead is key

Your Biggest Revenue Leak Isn’t Marketing – It’s Missed Calls

Your Biggest Revenue Leak Isn’t Marketing – It’s Missed Calls

If you run a home-service or trades business, you probably think you have a marketing problem.
Most of the time, you don’t. You have a missed-calls problem.

You’re already paying to make the phone ring. Google Ads, Local Service Ads, Facebook, mailers, truck wraps – all of it is doing its job. The phone rings. But then what?

  • You’re on a roof.
  • You’re under a house.
  • You’re driving between jobs.
  • It’s 7:30 pm and you’re finally sitting down with your family.

The call comes in, you can’t get to it, and voicemail grabs it.
That’s where you lose the job.

Industry data shows that a large chunk of service calls never get answered live – especially during peak hours, evenings, and weekends. The customer does what you would do: hangs up and calls the next company in Google.

Every Missed Call Is Real Money Walking Away

Think about your average job value.
If one booked job is worth 300–700 dollars (or more), then:

  • Miss 3 calls in a week – you just lost 900–2,100 dollars.
  • Miss 10 calls in a month – you just lost 3,000–7,000 dollars.
  • Miss calls consistently – you plateau, even while “doing more marketing.”

Now multiply that by a year.

This is why so many service businesses feel like they’re stuck at the same revenue level. It’s not that you need more leads. It’s that you’re leaking the ones you already have.

Your Competitors Answer on the First Ring

Here’s the part that stings: your competitors are answering faster.

  • They have someone whose only job is to answer calls.
  • Or they’ve already implemented AI to pick up every call in under a second.

When a homeowner has an emergency, they don’t care who has the best logo, or the most followers, or the funniest TikTok. They call the first company that answers and can give them an appointment.

Speed-to-lead wins. Every single time.

AI Receptionists: Answering Every Call, 24/7

The good news: you don’t need to hire another receptionist, or build a call center, or sit by the phone.
You can use AI to:

  • Answer every inbound call in under one second
  • Qualify the caller and gather details (name, address, job type, urgency)
  • Book the appointment directly onto your calendar
  • Send follow-up texts so the customer never feels ignored

Done right, AI costs less than a single part-time receptionist – but it never sleeps, never calls in sick, and never sends anyone to voicemail.

You stay on the tools.
AI stays on the phone.

What an AI Readiness Assessment Does for You

Before you bolt AI onto your business, you need to know:

  • Where you’re currently leaking leads
  • How many calls you’re missing
  • Which touchpoints (phone, web forms, Facebook messages, etc.) need automation
  • What “booked automatically” could look like for your exact workflow

That’s what my 15-minute AI Readiness Assessment is for.

In one short call, we’ll:

  1. Map how leads currently come in (phone, web, ads).
  2. Identify exactly where you’re losing jobs.
  3. Estimate the revenue upside of plugging those leaks with AI.
  4. Outline a simple, done-for-you plan so you don’t have to learn new systems.

If I could help you book 5–10 extra jobs this week – without more ad spend – would it be worth 15 minutes?

Click here to schedule your free 15-minute AI Readiness Assessment.

Stop losing jobs to voicemail this week.

people standing near glass windows

Your New Best Employee – How Small Businesses Can Use AI to Improve Operations

Your New Best Employee Might Be AI
What if your newest employee never called out, never missed a deadline, and helped your business before your first cup of coffee? In this episode of In the Queue, we make the case that AI is not just another tech trend. For small business owners, retailers, and operators, it may be the most practical productivity tool available today.

The argument is simple: most small businesses are already better prepared for AI than they think. Why? Because they already run on systems, checklists, schedules, policies, and repeatable tasks. AI performs best in structured environments, and that is exactly how many successful small businesses already operate.

How Small Businesses Can Use AI to Improve Operations

Why small businesses are ready
Large companies often struggle with AI adoption because they have too many stakeholders and not enough operational clarity, while smaller businesses often rely on established routines and direct decision-making. SPS Contact positions itself around building and scaling AI-enabled service operations, which makes this message especially relevant for business owners trying to create efficiency without sacrificing customer experience.

If you open your business the same way every day, train staff with repeatable steps, handle common customer questions, and rely on standard procedures, you already have the foundation AI needs. The opportunity is not to reinvent your operation. It is to plug AI into the systems you already use.

Stop treating AI like Google
One of the biggest mistakes business owners make is treating AI like a search engine. AI works better when you treat it like a team member: give it a role, explain the situation, tell it what you need, and specify the format you want back.

That management mindset is the shift. Instead of typing vague prompts like “write me an email,” operators get better results when they brief AI like a new employee. This reflects the same operational discipline SPS Contact emphasizes in its work with AI-enabled contact centers, retail businesses, and service teams.

The four-part AI briefing method
This framework is practical and easy to apply:

This approach turns random outputs into usable business assets. In real terms, it can help create customer email replies, complaint-handling scripts, onboarding guides, and operational checklists faster and with more consistency.

Daily ops and deep work
The episode breaks AI use into two categories: daily ops and deep work. Daily ops includes quick, repeatable tasks like social captions, review responses, store-hour updates, and internal staff communications. Deep work involves building more valuable documents such as SOPs, onboarding guides, marketing calendars, and training frameworks.

That distinction matters because it helps business owners start small without missing the bigger payoff. Quick wins build confidence, but deep work is where AI can create real leverage across operations, customer service, and internal process design.

Build a master context
A standout idea from the episode is the concept of a “master context.” Mike describes it as the orientation packet you would hand a new employee on day one: your business name, location, voice, products, customer profile, policies, and current priorities.

This is one of the smartest ways to improve.

The SMB AI SOP Starter Kit

Teen Online Success to AI‑Driven Website Strategy Architect

In the Queue Podcast: Mike Schiano Interviews Laurens Tijssen of Breathpage

What does it really take to build a future‑proof, AI‑driven website strategy in today’s digital economy? In this episode of the In the Queue Podcast, host Mike Schiano talks with Laurens Tijssen, founder of Breathpage.com, a European website agency that has designed and launched more than 400 websites for over 150 companies worldwide.

Laurens shares his journey from earning his first online income at just 14 to becoming a digital ecosystem architect, helping entrepreneurs turn their websites into true business engines—not just online brochures.

What You’ll Learn About AI‑Driven Website Strategy

1. Why Your Website Is Still the Backbone of Your Digital Business

Even with AI chatbots, social media, and marketplaces, Laurens explains why your website remains the core of any AI‑driven website strategy. It is the only digital asset you fully control, and when optimized, it becomes the hub for traffic, leads, data, and revenue.

2. The “Attention → Interaction → Transaction” Ecosystem Framework

Laurens breaks down his Attention → Interaction → Transaction model for building a scalable online ecosystem:

  • Attention – Attracting the right visitors from search, social, email, and other channels.
  • Interaction – Using content, design, and automation to nurture trust and engagement.
  • Transaction – Converting qualified attention into sales, bookings, or applications with clear, frictionless paths.

This framework shows how to connect every part of your AI‑driven website strategy, so channels reinforce each other instead of operating in silos.

Laurens Tijssen founder of Breathpage.com
Laurens Tijssen founder of Breathpage.com

3. European vs. American Digital Branding Approaches

Mike and Laurens compare European and American website and branding strategies:

  • U.S. businesses typically favor direct offers, clear CTAs, and conversion‑first design.
  • European brands often lean into subtlety, brand storytelling, and long‑term relationship building.

You’ll learn how combining these styles can make your website strategy both high‑converting and brand‑strong.

4. How to Start Online Without Overwhelm

If you are launching or rebuilding a digital business, this episode gives you a clear, anti‑overwhelm starting point:

  • Begin with one core offer and a focused website.
  • Add channels and automation gradually as systems stabilize.
  • Prioritize consistency and clarity over chasing every new platform or tool.

This is especially valuable for founders and teams trying to build an AI‑driven website strategy without burning out or wasting budget.

5. Practical AI Tools for Real Business Growth

Laurens shares how he uses tools like Perplexity, Grok, and Gemini inside his workflow to support research, content, and decision‑making. Instead of collecting dozens of tools, he focuses on a lean stack that amplifies execution and keeps the website at the center of the digital ecosystem.

This episode is ideal for:

  • Entrepreneurs and founders building an online business
  • Coaches, consultants, and creators selling expertise
  • Digital marketers, web designers, and agencies
  • Business owners overwhelmed by AI tools and marketing platforms
  • Anyone serious about building a scalable, AI‑driven website strategy that supports long‑term growth

Connect with Laurens Tijssen (Breathpage)

To learn more from Laurens and explore his resources:

Visit Breathpage.com to:

  • Access his free growth blueprint
  • Request a power audit of your website and digital ecosystem
  • See how his team helps businesses turn websites into revenue‑driving assets

Why You Should listen until the End?

This isn’t just another talk about websites or AI tools.
You’ll get:

  • Clear frameworks for structuring your AI‑driven website strategy
  • Real‑world lessons from launching hundreds of sites
  • Actionable insights you can apply immediately to make your website work harder for your business

If you want your website to be a profit center and strategic asset, not just a static page, this episode is a must-listen or, if you’d like to watch it on You Tube here is a link.

Support the In the Queue Podcast

If this conversation helps you think differently about your digital ecosystem:

  • Subscribe for more high‑level founder conversations
  • Comment: Which part of your AI‑driven website strategy needs the most work right now—traffic, engagement, or conversion?

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What Boards Should Expect From a Modern COO in Contact Center‑Driven Businesses

In contact center‑driven businesses, the COO isn’t just “running the back office” anymore. They’re the architect of how revenue, margin, and customer experience show up every day.

Three things boards should expect from a modern COO:

  • A clear operating model, not just KPIs. The COO should define what “good” looks like across the value chain, make it visible in a simple system of metrics, and build an operating cadence that leaders at every level can run.
  • A practical AI and automation roadmap. Not hype decks—prioritized workflows where AI, speech analytics, and automation are already changing unit economics and experience, with before/after metrics.
  • A culture of accountable, empowered frontline leaders. The best COOs invest heavily in frontline leaders who understand the numbers, coach effectively, and can keep operations stable while the business scales or transforms.

This is the lens I bring to SVP/COO roles in healthcare and tech‑enabled services: board‑level clarity on the operating model, and day‑to‑day leadership in the contact centers and service teams that power the business.

a woman with headset inside a gray cubicle

How we took a 500‑seat healthcare contact center from flat growth to double‑digit EBITDA expansion in 18 months

Over 18 months, I led a 500‑seat healthcare contact center from flat growth and inconsistent performance to double‑digit EBITDA expansion and stronger CX.

Here’s how we did it:

  • Starting point: Stagnant revenue, inconsistent service levels across sites, high overtime and attrition, limited visibility into true unit economics.
  • Workforce model: Rebuilt forecasting, staffing, and scheduling using WFM discipline, reduced overtime dependence, and rebalanced onshore/offshore mix.
  • AI & speech analytics: Deployed AI‑driven speech analytics and QA to identify friction points, target coaching, and streamline handle times without hurting quality.
  • Funnel redesign: Simplified referral and intake workflows, tightened routing, and clarified conversion ownership to reduce leakage in the sales and scheduling funnel.
  • Outcomes: Delivered double‑digit EBITDA growth, multi‑million‑dollar revenue lift, improved NPS/CSAT, reduced handle time and booking lag, and stabilized attrition.

This is the kind of work I enjoy most as an SVP/COO: turning complex, multi‑site operations into reliable, scalable growth engines.

We need Radically Human Leadership in the Age of AI

It may seem counterintuitive to suggest that what we need in business today is radically Human Leadership in the Age of AI.

In his new book, “Alive Inside: Unlock Your Leadership advantage in the Age of AI,” Gobillot asserts that today’s most effective leaders are those who lead authentically. They embrace their human qualities.

In this special episode of “In the Queue“, Gobillot helps leaders understand how to resist the pressure to adopt AI while first asking whether it’s appropriate.

Emmanuel Gobillot is among the world’s foremost thinkers and authorities on leadership. He is described as “the first leadership guru for the digital generation.” People also refer to him as “the freshest voice in leadership today.” He provides consulting to CEOs across countries and industries.

Alive Inside book

Many of today’s leaders are spurred on by headlines warning of the danger of “being left behind.” They have come to frame technological progress as some kind of Darwinian process. Anyone questioning its application, value, and worth risks being a future victim of natural selection. Decisions that feed leaders’ fears of obsolescence, in turn, drive their need for obedience. This herd mentality drives copycat behavior without clear objectives.

When leaders become awestruck by AI and treat its adoption as inevitable, they stop asking whether it’s appropriate. But it’s critical to remember that, as leaders, we are the stewards of the values, purpose, and culture of our organizations. It’s our role to make choices. As leaders, we have to filter, question, and ultimately decide to employ a new tool based on our purpose rather than any pressure we may feel.

Drawing from his 20 plus-years of consulting across countries and industries, Emmanuel Gobillot addresses critical leadership concerns, including:

-How to protect our human edge while embracing technology
-How our curiosity, compassion, and imperfections aren’t faults but competitive advantages
-How vulnerability outperforms perfection
-How an ethical lapse in the world of rapid automation will multiply exponentially
-How to recognize when to make the decision to slow down or abandon a pursuit entirely

Listen to the full episode here on SPSContact.com or where you listen to your favorite Podcasts.

a woman using a laptop

Better Prompts, Better Results: Why the Prompt Is the SOP for Small Business AI

A business owner told me recently, “Mike, I tried AI—garbage. It doesn’t work.”

I asked what they typed.

“Write me a marketing email.”

That right there is the problem.

Most people don’t get bad results from AI because the technology is broken. They get bad results because they gave vague instructions and expected a specific outcome. In operations, we already know how this movie ends: unclear inputs create inconsistent outputs, rework, and frustration.

That’s why I teach this simple idea:

The Prompt is The SOP

If you treat your prompt like a real work instruction—clear, specific, structured—AI becomes useful fast. If you treat it like a wish, you’ll get wishful output.

This post breaks down a beginner-friendly prompt framework. It gives you copy/paste examples for marketing, customer support, and process documentation. This way, you can get real value from AI without needing to be “technical.”

Why prompts matter (more than the model)

AI is closer to a fast intern than a magic employee.

A fast intern can be incredible. But only when you give them a strong brief:

  • What are we trying to accomplish?
  • Who is it for?
  • What does “good” look like?
  • What are the rules?

When you skip those pieces, you get generic work. And generic work doesn’t move the business forward—it just creates more editing.

Small business owners don’t have time for that.

The new episode of “Mike Schiano In the Queue” covers this topic where you get your Podcasts.

Instead of asking AI to “help,” you give it a task. You assign it just like you would assign work to a team member.

The simple prompt framework: Task, Context, Format (plus two upgrades)

If you want one framework you can remember and teach your team, use this:

  1. Task – What you want done (the outcome, not the topic)
  2. Context – The details that matter (business, customer, offer, constraints)
  3. Format – What “done” looks like (email, checklist, table, script, etc.)

Then add two upgrades that dramatically improve consistency:

  1. Role – Who the AI should act as (support manager, ops leader, marketing copywriter)
  2. Constraints – The rules (tone, length, what to avoid, must-include items)

That’s prompt engineering in plain English. No jargon required.

Example 1: “Write a marketing email” (and why it fails)

Let’s start with the most common prompt I see:

“Write a marketing email for my business.”

The issue isn’t that the AI can’t write. The issue is that it has nothing to anchor to. There is no goal, no audience, no differentiators, no offer details, and no tone boundaries.

Here’s the upgraded version that actually performs:

Copy/paste prompt (Marketing Email):
You are a small business copywriter.
Task: Write a marketing email that drives phone calls (or bookings).
Context: My business is [type], we serve [city/area]. Best customers are [persona]. Our differentiators: [3 bullets]. Offer: [what you’re promoting]. Common objections: [price/timing/trust/etc.].
Format: Subject line + preview text + email body + P.S.
Constraints: Under 180 words, warm and confident, no hype, one clear call-to-action to call or book.

Notice what changed: we stopped asking for “content” and started giving a brief.

That’s the difference between AI that “sort of helps” and AI that produces something you can actually send.

Example 2: Customer support that de-escalates (without creating risk)

Another place small businesses get burned is customer support.

Someone sends a heated message:
“This is defective. I’m telling everyone. This is unacceptable.”

If you prompt casually, AI might accidentally:

  • admit liability,
  • make promises you can’t keep,
  • or escalate the tone.

Instead, you want a response that’s calm, clear, and resolution-focused—while protecting the business.

Copy/paste prompt (Support Reply):
You are a customer experience manager. Draft a response to this customer message: [paste message].
Goals: De-escalate, protect the brand, move to resolution.
Format: Email reply only.
Constraints: Be empathetic. Do not admit legal liability. Offer two options (refund/replace OR troubleshooting + call). Keep the response under 120 words. End with one question to move forward.

That prompt is basically a support policy encoded in writing. Again: prompt = SOP.

Example 3: Build SOPs faster (where operators win)

This is the part that excites me most as an operations person.

Small businesses can use AI to create the first draft of SOPs, checklists, QA rubrics, and training guides—fast. Not as a replacement for leadership, but as a speed multiplier.

Let’s say you need a simple procedure for handling customer no-shows.

Copy/paste prompt (SOP Builder):
You are an operations leader. Create an SOP for: “Handling customer no-shows.”
Audience: New hire on day 3.
Context: We schedule 30-minute appointments. We allow a 10-minute grace period. We confirm via text. We reschedule once without fee. The tone should be polite but firm.
Format: Purpose, trigger, numbered steps, exception handling, and a QA checklist.
Constraints: 8th-grade reading level; keep it practical and brief.

This is how AI stops being a novelty and becomes part of your operating system.

small business owner
Pexels.com

Three ways to look like the adult in the room with AI

If you want AI to be useful across a team—not just in your own browser—do these three things.

1) Create a prompt library

A “prompt library” is just a shared doc with your best prompts for repeatable work:

  • sales follow-ups,
  • customer responses,
  • SOP templates,
  • hiring scorecards,
  • meeting notes → action plans.

This turns one person’s experimentation into a company asset.

2) Use simple structure so nothing gets missed

Headings like:

  • TASK:
  • CONTEXT:
  • FORMAT:
  • CONSTRAINTS:

…make prompts easier to reuse and easier for AI to follow. It also makes it easier for a team member to review and improve.

3) Add a QA-style self-check

This is a pro move that’s still simple:

“Before finalizing, verify you included [X], avoided [Y], and matched tone [Z]. Then rewrite the final.”

Operators understand checklists. AI responds well to them. It’s a natural fit.

The real goal: predictable output, not “cool AI”

Most businesses don’t need AI that’s flashy.

They need AI that’s consistent.

When you standardize prompts the way you standardize processes, you reduce rework and get repeatable quality. That’s what creates ROI. And that’s why prompting isn’t a “tech skill”—it’s a management skill.

Try this today (10 minutes)

Pick one recurring task you do every week—just one:

  • writing a customer reply,
  • drafting a marketing email,
  • turning notes into actions,
  • creating a checklist,
  • rewriting a web page section.

Rewrite your prompt using:
Task + Context + Format
Then add:
Role + Constraints

Run it three times, tighten it, and save it to your prompt library.

That’s how you start building an AI-ready business without hiring a giant team or buying a complicated platform.

Want a prompt upgrade?

If you tell me the exact task you want AI to help with, I’ll suggest the single best “missing piece” to add to your prompt. Specify whether it’s marketing, customer support, hiring, SOPs, or meeting follow-ups. This will improve the output.