By Michael Schiano | Featuring insights from the In the Queue Podcast with Mike Schiano

What happens to creative jobs in a world run by Artificial Intelligence?
That’s the question on everyone’s mind — and Roger Hooks, Creative Director at Super Micro, has a bold answer:

“You won’t lose your job to AI. You’ll lose your job to someone who knows how to use it.”

In the latest episode of In the Queue with Mike Schiano, Hooks shares powerful, real-world insights from over 36 years in the creative industry. He’s worked with giants like Apple, Intel, Nvidia, and Universal Music. Whether you’re a business owner or a creative professional, his message is clear: AI is a tool, not a threat. But only if you choose to learn it.

AI Doesn’t Replace Creativity — It Speeds It Up

According to Hooks, AI is like a digital assistant that helps you brainstorm faster, sketch quicker, and develop ideas for review much more efficiently.

“AI is more of a development tool — not the end result.”

For example, his team uses AI to create “rough comps” in video production and still images. This allows management teams to visualize concepts earlier in the creative process, making it easier to secure approvals and move projects forward.

Tip for Small Businesses:
Hooks recommends starting small with AI. Use it for idea generation and concept development before investing in more advanced tools.

The Barrier to Entry is Lower — But So Is the Filter

AI is lowering the barriers for entering creative fields. While that means more opportunities, it also means more competition.

“The barrier of entry is lower. So, there will be more people there.”

When everyone has access to powerful tools, your portfolio becomes your strongest weapon.
Hooks says that where you went to school or where you are from doesn’t matter. What matters is how well you can demonstrate your skills to a potential employer or client.

Can You Articulate Your Ideas?

One of the most important skills for modern creatives, according to Hooks, is articulation — the ability to clearly explain your ideas to clients, managers, and even AI tools.

“The one that can articulate their idea the best is the one who’s going to get more ideas across.”

Whether you’re pitching a project or designing a marketing campaign, strong communication is key to success.

Creativity Isn’t Dying — It’s Evolving

According to Roger, artificial Intelligence isn’t here to replace creative professionals. It’s here to reshape the way they work. The future belongs to those who learn the tools, keep the human touch, and continue to innovate.

Want more insights like this?
👉 Follow Mike Schiano and subscribe to In the Queue Podcast for expert advice on navigating the new world of work.

Mike’s new book, AI is Coming for Your Job, What to do to Survive and Thrive is available as an eBook or paperback where you get your books.