In the latest episode of Mike Schiano In the Queue, Digital Strategist Len Ward gives a detailed and stark outlook. He discusses the future for employees who do not adapt and upskill for AI.
Len Ward is the Managing Partner & Head of AI for Commexis, a firm helping businesses deploy GPT-powered systems. They automate operations and rethink how work is done. Len tells Mike in no uncertain terms, “AI will destroy every fabric of marketing,” but he remains very upbeat about the power of AI to help businesses of all sizes grow and prosper.
Join Mike and Len In the Queue where you get your favorite Podcasts including Spotify and Apple.
Key points from the program:
Mike Schiano (host)
Len Ward (guest, entrepreneur, business consultant, digital marketing expert)
Key Topics Discussed:
- AI Adoption and Impact
- AI has exploded in the past 12 months
- Accessibility and quick user adaptation
- AI is changing marketing fundamentally
- Marketing Transformation
- Marketing will be disrupted by AI
- Future involves bot-to-bot negotiations
- Brand marketing and human influence will remain relevant
- Workforce Displacement
- AI will impact workers across all age groups
- Potential for mass layoffs in repetitive jobs
- Marketing industry likely to be first significantly affected
- Business Preparedness for AI
Three types of business owners:
a) Actively researching and implementing AI
b) Aware but overwhelmed
c) Fearful of potential business elimination
- AI Implementation Strategy
- Organize and digitize company content
- Create a blueprint based on processes and systems
- Automate repetitive tasks
- Move from search-and-retrieve to problem-solving approach
- Future of AI Companies
- Existing tech giants will remain players
- Potential for small, agile 5-person companies to become billion-dollar enterprises
- Focus on innovative leaders and their potential
Action Items:
- Stay informed about AI developments
- Digitize and organize company content
- Explore AI implementation in business processes